By monetize your landing pagesI mean running something like Google Adsense on them. You should of course have your landing pages monetized by having affiliate links on them (otherwise what’s the point of having a landing page?) I personally have seen a lot of affiliates running adsense on their landing pages and personally think it’s a stupid idea.
If you’re paying for the traffic in the first place, in order to get people to buy the products you’re marketing, why would you then get them to click on competitor ads? That makes no sense at all. For the measly few cents that Google will pay you for the click, you’ve lost the sale of a profitable product. Nice work. Also, if you’ve ever heard of Google’s content network, your competitors can CHOOSE to run their ads on your site. Again, you’ve written an ad, had the user click on it, paid for the click, and now some other affiliate out there is going to reap the reward.
One case where it does sort of make sense is when you arbitrage ads. What I mean by this is using a second-tier ad network and paying less per click than you get through Adwords. Personally I think the margins are too small to be worthwhile, and second of all, most second-tier ad networks have anti-arbing policies. This means that they look at your page’s content to see if the page is nothing more than an article optimized for adsense. Lastly, most of the second-tier traffic is crap. It’s expired domain and exit traffic, which is totally not targeted for the products you’re trying to sell.
If you want to make money online using Google and Clickbank, I would strongly recommend both The Rich Jerk and once you’ve read and digested it, Affiliate Payload. The first one will give you great grounding on affiliate marketing concepts, and the second one is very advanced material that will take you to the next level.
Best of luck,
Steve.
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